October 23 – Geoffrey’s Birthday Brunch: Guests are invited to Macy’s Herald Square for a fabulous family-style brunch among the skyscrapers at Stella 34 Trattoria with Geoffrey and a guest list that includes Bluey, Spiderman, Sonic the Hedgehog and more. October 23 – L.O.L Surprise!™ Day: Have fun and color with fellow guests in store and then take home an L.O.L Surprise! trading card pack to play with on your own. The retailer’s parent company, WHP Global. Participants will also receive LEGO® goody bags to continue the fun at home. Toys R Us is opening a new store about a year after a planned relaunch of its brick-and-mortar presence failed. October 22 – LEGO® Day: You won't want to miss this one: join your fellow master builders and create your very own LEGO set in-store. October 21 – Pokémon™ Day: Collect new Pokémons and trade with fellow guests in-store at this unique event. October 20 – Play-Doh® Day: Everyone will get to have some fun with various types of Play-Doh interactive play sets. October 19 – Rainbow Loom® Day: Rainbow Loom invites weavers from all over to create their very own bracelets in-store and trade with fellow designers. From the in-store ferris wheel (which can be seen from. October 18 – National Geographic™ STEM Day: National Geographic heads to the store to teach about exciting subjects, including Fools Gold. Toys R Us Times Square (Broadway at 44th Street) is, needless to say, a huge attraction for kids. You'll also be able to design your own picture frame. October 17 – Geoffrey's Birthday: Take a photo with a Geoffrey statue to celebrate his birthday and make sure to get your hands on fun giveaways, including LEGO®goody bags and Disney Plush items. October 16 – Fisher-Price® Day: Create your own Little People® House and continue the play at home with your very own Little People Figurine. October 15 – Barbie™ Day: In anticipation of the July 2023 release of the much-anticipated Barbie movie, the event invites fans to celebrate the character through Barbie activity sheets To celebrate its grand comeback, the chain is also hosting a series of in-store events at Macy's Herald Square and all other Macy's locations nationwide throughout the month of October. The experience will also include an interactive play space for kids and a life-size "Geoffrey in a Taxi" photo op. Lest you think the new destination to be more of a stand inside the world-renowned flagship department store than a full-fledged operation, think again: the Toys”R”Us is taking over 14,000 square feet of the seventh floor, "offering playful and colorful fixtures, as well as hands-on demonstration tables for customers to interact with various must-have toys," reads an official press release. Toys“R”Us is finally making its much-awaited comeback: the chain will return to New York City as an in-store shop at Macy's Herald Square on Friday, October 14.
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